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MYGOODBYES CASE STUDY

Building an app and a business from the ground up with Fliplet

Dive into the story of James Barrett, a founder with a vision to revolutionize end-of-life planning. Learn how he used Fliplet to turn his vision into reality with a mobile app and how he monetized this app to turn his idea into a business.
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Challenge

James needed an easy way to build a prototype (MVP) of his app and test his idea in the market, but when he searched for a full-time dev team he was surprised by the costs he needed to pay and maintain his app. The app required complex features and the challenge of finding solutions felt more and more daunting. 

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Solution
Through strategic integration of Fliplet's educational tools, MyGoodbyes transformed end-of-life planning from a scary task into a manageable journey. Due to his previous experience using Fliplet at his corporate role, James was able to quickly put different Fliplet components together into a versatile app that:

  • Educates users around the end-of-life
  • Generates an end-of-life-plan based on user’s input
  • Tracks user activity and provides insights and improvements
  • Easy to use for users of any background or age group.
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Results

MyGoodbyes quickly gained traction, resonating with both individual consumers and corporate clients - looking to improve employee wellbeing. The app offers a tiered experience—starting with 'the party', advancing through 'comprehensive planning', and culminating in 'the pilot'. This structure not only engages users but also fosters meaningful discussions about their end-of-life wishes. 

Thanks to Fliplet's support, "MyGoodbyes" boasts:

Enhanced Accessibility: The mobile-friendly design allows users to engage with the planning process anytime, anywhere.
Customization and Control: Offering white-labeled versions to corporate clients, the app empowers organizations to prioritize employee well-being without needing extensive coding knowledge.
Continuous Innovation: Ongoing updates ensure that MyGoodbyes remains at the forefront of end-of-life planning technology.

Download the Case Study