As Dykema shifted to remote work, the firm needed an innovative way to provide practical business development training to its attorneys, leading to the creation of the Business Builder app.

• Traditional Training Ineffective Remotely: Conventional methods were time-consuming and unsuitable for attorneys working from home.
• Demand for Quick, Accessible Tools: Attorneys required immediate, actionable resources that could be easily accessed and implemented.
• Keeping Business Development Top of Mind: Amid remote work distractions, maintaining focus on business development was challenging.

• Success Stories: Videos sharing real client engagement experiences.
• Tip of the Week: Weekly insights to keep strategies fresh.
• Resources: One-pagers, checklists, and templates for immediate use.

• High Engagement: 81% attorney usage with over 22,000 interactions in the first year.
• Consistent Growth: Maintained regular engagement with weekly updates and push notifications.
• Industry Recognition: Won a Legal Marketing Award from the Legal Marketing Association Southwest Region.