Case Study

An efficient way for lawyers to be mobile and connected.

Bird & Bird
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Project Overview

In response to client needs for mobile solutions, Bird & Bird teamed up with Fliplet to create a suite of apps, beginning with the Digital Marketing Law Guide. This venture paved the way for additional applications, including the Cloud Computing Law Guide and several internal tools, which significantly bolstered the firm's digital and mobile offerings, making legal guidance more accessible and enhancing internal communications.

Challenge

Many of Bird & Bird clients work in the technology industry and had suggested to partners that the future of legal is in mobile. It’s no wonder that because of that, the Digital Marketing team received an influx of requests for mobile apps from clients and partners eager to take advantage of mobile opportunities. After trialling different app building options – including development agencies and the Adobe Digital Publishing Suite – they became concerned that apps wouldn’t be sustainable because of the cost and time Investment required.

When we heard about Fliplet it just sounded so easy,we thought, ‘this is the technology we’d been waiting to find!

angie_ferrara_headshotAngie Ferrara
Former Digital Marketing Manager at Bird & Bird

Solution

The first app Bird & Bird built with Fliplet was for content marketing and client training purposes: the Digital Marketing Law Guide (available for Android and iOS). It’s an invaluable resource for in-house lawyers to compare marketing laws across the globe so their marketing campaigns can be compliant internationally. The app has gained excellent feedback from clients and the Bird & Bird team is particularly happy that they can easily update the content in the app whenever laws change.

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Empowering Global Compliance through Innovation

Discover Bird & Bird's pioneering app, the Digital Marketing Law Guide, designed with Fliplet for Android and iOS. This tool offers in-house lawyers an invaluable resource to navigate and compare international marketing laws, ensuring global campaign compliance. Praised by clients for its utility and ease of use, the app stands out for its real-time content updates, allowing Bird & Bird to promptly adapt to legal changes, confirming their commitment to providing timely, accurate legal guidance.

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Navigating International Marketing Laws with Ease

Gaining compliments for its functionality and user-friendly interface, this app empowers marketing teams to ensure their campaigns are compliant across different countries. With the capability for rapid updates in response to legal changes, Bird & Bird reinforces their dedication to innovation and client success, establishing the app as an indispensable resource for navigating international marketing laws.

This is the technology we’d been waiting to find.

angie_ferrara_headshotAngie Ferrara
Former Digital Marketing Manager at Bird & Bird

Results

Ever since the first app, Bird & Bird have launched 15 apps, including the Cloud Computing Law Guide and the Digital Marketing Law Guide, as well as 13 internal apps for events, internal communications, pitching and more. All employees now have access to apps built with Fliplet and the Digital Marketing team is actively encouraging all departments to build their own apps with support from Fliplet’s Customer Success team.

  • Diverse application suite: Broad range of apps enhances knowledge and efficiency.

  • Internal efficiency tools: Administrative processes became more efficient.

  • Universal access: All employees have inclusive access to essential digital tools.

  • Empowerment through technology: Departments are empowered to innovate with guided app development.

  • Support and guidance: Continuous support ensures effective and problem-free app development.
  • Enhanced communication and marketing: Technology-driven initiatives boost marketing effectiveness and internal communication.
Bird & Bird
  • Industry: Legal
  • Established: 1845
  • Headquarter: London, UK
  • Offices: 32 global offices
  • Number of employees: 2500+

twobirds.com

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